The Bear & The Hare


The Making Of: The Bear & The Hare?from?Hornet Inc?on?Vimeo.

Yves Geleyn?and?Elliot Dear?worked with the talented team at?Hornet / Blinkink?to produce this heartwarming story of The Bear and The Hare.

The style and content harkens back to classic English illustrated children’s books, and the campaign extends to other platforms such as interactive ebook, classic kids book and an Ipad app. I love the blend of 2D characters against the background which I’m guessing is a combination of miniature and 3D backgrounds.

From the press release: ‘The marriage?of traditional hand-drawn 2D animation with stop-frame model animation creates a tangible world full?of texture and detail that conveys the honesty behind the John Lewis Christmas message.